Objective
Build an SEO strategy for a niche website from the ground up and create a sustainable foundation for organic search growth.
Approach
I conducted keyword research to identify relevant, achievable search opportunities and analyzed competitors to understand their content and ranking strategies. Based on these insights, I developed a content strategy and optimized key on-page elements, including titles, headings, internal links, and content structure. I also considered technical SEO fundamentals and Google Search Console data to monitor search performance and identify opportunities for improvement.
Key Activities
- Keyword research and search intent analysis
- Competitor and SERP analysis
- Content planning and topic clustering
- On-page SEO optimization
- Internal linking strategy
- Technical SEO checks
- Google Search Console monitoring
- Performance analysis and optimization
Outcome
The project established a structured SEO framework designed to improve organic visibility, attract relevant search traffic, and create long-term opportunities for growth.
Tools: Google Search Console · Google Analytics · Keyword Research Tools · WordPress · SEO Tools